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Your Brilliant Difference Podcast with Finka Jerkovic

Jul 20, 2021

Perfection, in theory, is a great thing-- but any self-described “perfectionist” knows striving for flawlessness can quickly set you back.  For those of us that are naturally hardworking and driven, it can be easy to get caught in this perfection trap. 

It’s good to work hard and want more for yourself...


Jul 6, 2021

You don’t buy something because you’re attached to the product.  You buy something because you’re attached to a feeling you can associate with the product.  People aren’t dedicated to a brand because they love the logo.  No-- they’re dedicated to what a brand allows them to believe.

Your clients are seeking a...