Mar 28, 2024
Knowing what makes your brand different and how to effectively communicate that will help your brand stand out in a saturated market. But your business differentiator is more than the transactional details of your offer and how it compares to competitors; it’s about the transformation, experiences, and value you deliver to your clients.
In this episode, we take a deeper look at business differentiators and how you can break through the noise not just by shining apart from your competition, but by communicating your difference and value in a way that builds solid ideal client relationships.
What to Expect
Chapters
00:00 - Introduction
00:52 - The Importance of Business Differentiation
03:07 - Creating an Emotionally-Engaging Differentiator
03:57 - Recognizability and Consistency in Differentiation
04:26 - Apple's Example of Business Differentiation
09:51- Connecting Purpose and Brilliant Difference™
13:35 - Engaging Teams in Brilliant Difference™
22:14 - Summary and Reflection Questions
We’d Love to Hear From You!
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If you have additional questions, send her an email at finka@finkainc.com!
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